Are you looking to attract more customers to your shisha lounge? Look no further! Here are some tips to help you boost your customer base and keep them coming back for more against your competition.
1. Create a Welcoming Atmosphere
It may seem obvious but a lot of lounges and bars make this mistake and don't create the right environment. Make sure your shisha lounge has a cozy and inviting ambiance. You could even go down the route of creating a vibrant atmosphere like we now see in a lot of highstreet hospitality businesses. Consider adding comfortable seating, dim lighting, and some background music to set the mood.
2. Offer a Variety of Flavors
Keep your customers interested by offering a wide range of shisha flavors. From fruity to minty, make sure you have something for everyone to enjoy.
3. Create a unique theme
Attract passerby's attention or people on social media by having a theme that stands out. It doesn't have to be massively different but having a factor that draws people in will help. Check out our Ambient LED Hookah ring light which will provide a unique lighting experience for customers that come into the lounge and is bound to attract those walking by.
4. Host Events and Specials
Organise special events like live music nights or themed parties to attract new customers. You can also offer discounts or promotions to keep your regulars coming back.
5. Provide Excellent Customer Service
Train your staff to provide top-notch customer service. A friendly and attentive team will make your customers feel valued and keep them coming back for more. This is a massively crucial part of retaining and gaining new customers that is very often overlooked. This may be the reason people take the longer journey to your lounge or come back to yours each time.
6. Utilize Social Media
Take advantage of social media platforms to promote your shisha lounge. Share photos, videos, and updates to engage with your audience and attract new customers. Lots of people search for 'shisha lounge near me' or just 'shisha near me' so being able to utilise this in your social media or in your SEO will help you gain traction. You can research this further in these two guides: Google SEO starter guide and SemRush's article.
7. Collaborate with Influencers
Partner with social media influencers or bloggers to reach a wider audience. Their followers may be interested in trying out your shisha lounge, helping you attract more customers. This may be an intimidating and time consuming process at first but will pay huge dividends in the future if done right.
By following these tips, you can attract more customers to your shisha lounge and create a loyal customer base. Utilise the technology around you but don't neglect the environment that your customers will physically be in. It will be good to have a set specialism that sets you apart from the rest but hosting events will let you appeal to a wider audience. Remember to stay positive and keep innovating to keep your customers coming back for more!